Mike Ferrufino shares a laugh with guests at a reception for former Mayor Guillermo ’Bill’ Vidal on November 21, 2011.
Mike Ferrufino shares a laugh with guests at a reception for former Mayor Guillermo 'Bill' Vidal on November 21, 2011. (Manuel Martinez/Viva Colorado)

On the heels of its recent announcement tapping former Denver Mayor Bill Vidal to lead its organization, the Hispanic Chamber of Commerce of Metro Denver said today that Michael Ferrufino has been chosen chairman-elect.

Prior to this selection, Ferrufino, General Manager of KBNO 1280AM in Denver, served as secretary of the chamber's board of directors and has been involved with the organization for many years. He will assume his new role at the beginning of January.

"I'm very humbled that the board of directors selected me," Ferrufino said adding that he's looking forward to working with Vidal. "I think the organization is right on the cusp of doing some really great things."

Ferrufino said that, like Vidal, he thinks it'll be crucial for the organization to reach out to smaller Spanish-speaking business, which in many instances are in dire need of basic orientation in areas such as marketing, debt financing and lease negotiations, he said.

But he added that besides creating additional opportunities for Hispanic-owned businesses, the chamber should also look at some key issues within the Hispanic community as a whole, starting with education.

"This board of directors and its membership behind somebody like Bill Vidal really has the opportunity to make a lasting influence," he said. "I'm very excited about putting a great amount of effort and work into this organization."

The Hispanic Chamber of Commerce of Metro Denver is the second largest in the state with 2,400 members. Ferrufino's father, Zee Ferrufino, the owner of KBNO, is one of the chamber's original founders.