BRECKENRIDGE — The town of Breckenridge is busy preparing for its 50th year of Ullr Fest, starting Sunday. The weeklong festival sweeps through town every year, drawing crowds with its events, contests and parade down Main Street. Its impact on the local businesses in town, however, is less about money and more about town culture and atmosphere.
"The restaurants usually benefit the greatest, although the retail merchant sector is the largest base of business," said Sheri Shelton, owner of the Hand and Glove store on Main Street. "My shop does OK with it. It's kind of a mixed bag."
One thing that can be said for Ullr Fest is that it brings in the crowds, though they may or not be shopping at local businesses.
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